What message do we want to send women with Chelec.
The industry needs new patterns to cater to diverse body sizes and shapes. Chelec is here to do it. Our newly designed patterns ensure a perfect fit for every body. We want women to know that fashion is accessible to them. Fashion is linked to our self-confidence, impacting how we navigate the world. Our success in personal and private spheres is significantly affected by this confidence. It isn't fair that a large segment of the population's clothing demands isn't being adequately.
We want women to know that they are not the problem. It is high time the industry change, and our collective demand and action are required to do it. We deserve more from our clothes - along with quality, longevity, and customization, we must also demand transparency and advancement.